Mission & Values

Our mission is to make Islamic art and history accessible to all, using video games and mixed reality technologies.

Our Values




These are the values on which the Lab was founded, and which we strive to uphold through our work. What does this mean in practice?

  • We strive to make academic knowledge about Islamic art and history accessible outside the academy.
  • We value diverse teams and working collaboratively to create inclusive experiences and resources.
  • We believe in equitable pay for all and we do not request or provide unpaid labour.


Recognising that digitisation and heritage come with significant ethical implications, our work is committed to the thoughtful application of new technologies. We are guided by the Creative Informatics Ethics Statement, which encourages best practices and thoughtful reflection on work with data and new technologies in the creative industries.

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